Jacques Lafitte is the founder and CEO of Avisa Brussels, a subsidiary of the wider Avisa group which offers a range of services, including traditional PA/PR, online advocacy, cybersecurity, forensic and premium events organization such as FIC. Prior to Avisa, Jacques occupied several positions in German and French ministries, and went on to create the euro as an advisor to the responsible EU Commissioner, 1995 to 1999. He spent a couple years at Microsoft, as chief lobbyist for Europe. Off hours Jacques is a serial entrepreneur in innovation-driven businesses, especially immuno-oncology, vaccines and Blockchain. He is also a passionate kitesurfer.